Lineweight Studio

adaptive reuse architecture |  atlanta, ga

Brown Hayes Department Store

Old Fourth Ward, Atlanta, GA
Completed 2020

2021 UDC Design of Excellence Award

completed at Kronberg Urbanists + Architects

Built in 1899, the Brown Hayes Department Store building has been witness to much history in its long life at the corner of Boulevard and Edgewood Avenue in the Old Fourth Ward neighborhood, only a few blocks from the Martin Luther King, Jr. Historic Site.

In renovating the building to house their new headquarters, Atlanta-based music streaming company Spinrilla chose a minimal approach on the exterior, replacing existing windows with new windows and meticulously restoring original painted signage to its original state. On the interior, the design approach was similarly minimal: cosmetic updates were selected to compliment the existing interior. A new rooftop deck was added to take advantage of the stellar view, with careful attention paid to minimize the new deck’s impact on the building’s existing character.

The most dramatic aspects of the renovation were invisible from the outside: major waterproofing work was undertaken to seal the building’s existing basement, which flooded with every significant rain event. Midway through waterproofing work, excavation revealed that the historic building’s exterior walls lacked footings, which was addressed with new concrete footings designed to shore up the building’s foundation.

The project was recognized by a 2021 Design of Excellence Award from the Atlanta Urban Design Commission.

Project team: Spinrilla (client), Kronberg Urbanists + Architects (architecture + interior design), Sayer Construction Group (general contractor), Stability Engineering (structural), Proficient Engineering (MEP), Chris Wright (painted signage)

︎ Fredrik Brauer

Grace Midtown Sanctuary, Brown Hayes Department Store, Armour Drive Warehouse Conversion, and Highland Church Renovation designed at Kronberg Urbanists & Architects


Lineweight Studio LLC is an Atlanta-based full-service architectural design practice specializing in adaptive reuse and renovation projects. Lineweight’s approach to design is context-based, drawing from social, environmental, and historical surroundings to create meaningful and distinctive spaces. As a full-service practice, Lineweight Studio provides services spanning the full breadth of the design and construction process, from Pre-Design through Construction Administration and all phases in between.


Eric Bethany, AIA opened Lineweight Studio LLC in 2022 after working on commercial adaptive reuse, new construction commercial, and missing middle housing projects as a designer at firms in Atlanta, New Orleans, and Charleston. His design work has been recognized by awards at the city and national level, including the City of Atlanta Urban Design Commission and the Congress for the New Urbanism. Eric is a registered architect in the state of Georgia and holds a Master of Architecture degree from the Tulane University School of Architecture.

© 2024 Lineweight Studio